Safer Prisons. Safer Communities.

Long-time client Lowy + Lacar, approached us to lead the post-production of a short documentary raising awareness for the United States corrections system crisis. We developed the branding for this social justice campaign and managed all aspects of the post-production process for the documentary.

Blue background with the text "In Georgia," at the top left. Minimal design elements with thin lines and a partial quote graphic on the bottom right corner.
Man in a light gray suit with a white shirt, smiling, with a blurred background and partial text overlay.
Black cat and white dog are side by side. The cat is sitting on a soft surface, while the dog is on a tiled floor. A white chair and a red cushion are in the background.

Project Overview

  • Purpose: Mini-documentary to raise awareness for the U.S. corrections crisis

  • Deliverables: Short Documentary Video, Campaign Brand Guide, Social Media Templates in 3 different formats

  • Duration: 11 minutes

  • Timeline: 6 months

  • Shown on: Youtube, Campaign Website, Social Media

Graphic showing 156 estimated active duty correctional officers represented by 13 calendars with colored circles. Source: Senator Cory Booker - Subcommittee on Criminal Justice and Counterterrorism, February 28, 2024.

Production Phases

  • Scriptwriting, including Transcriptions & Audio Visual Scripts

  • Sound Design, including Voiceover Casting & Directing, Music Composition, & Mix

  • Visual Development, including Logo Design, Branding, Styleframes, & Social Media Templates

  • Motion Graphics Templates, including Lower Thirds, Animated Video Transitions, & Animated Infographics

  • Post-Production, including Video Edit, Stock Video Sourcing & Tracking, & Color Correction

Animated graphic with a dark background, featuring "Hello." in the center, surrounded by abstract lines, dots, and sound wave patterns.
Indoor basketball court with people standing, viewed through window; foreground shows wooden chess table and chairs.
Infographic titled 'In 2022,' with rows of empty squares on a gray background, suggesting statistical data or information to be filled in.

Results

Founded in partnership by Families Against Mandatory Minimums (FAMM) and One Voice United (OVU), the national campaign’s social media, website, and promotional documentary video launched officially in October 2024. View the full documentary on the campaign’s YouTube here and visit the official website here. 

Since 2018, we have collaborated with Lowy + Lacar on several short documentaries and animations to support social justice reform. We are grateful for our work together with Lowy + Lacar over the years.

A person outside the U.S. Supreme Court building with an American flag waving in the background.
Graphic with the text "SAFER PRISONS. SAFER COMMUNITIES." featuring abstract shapes and a muted backdrop.