Case Study: Video Training

Early in 2025, the Photo Editing department of a major TV sports network reached out to KalikaFX, wanting to learn how to create original short-form content from scratch. As primarily photo editors, they were already creating effective photo-journalism stories. With our custom training, they are now empowered to capture and create content for polished, original, and engaging social videos! 

Client Pain Points

  • Worried about getting left behind in the social media world

  • Wanted to bridge expertise in photo, design & storytelling into video editing and social content

  • Team had minimal knowledge of video editing tools and techniques, but no formal training

  • A small number of team members were doing all the social videos for the department, but everyone was interested in developing these skills.

We Provided

  • Live, in-person workshops in the tri-state area

  • A customized course specific to the team and company’s needs

  • Individualized support between in-class meetings, via email and video recordings

  • Personalized feedback on all projects

  • Slideshows and recordings of all classes taught

“A tangible level-up of skills during this course.”

The Team Gained

  • Fundamental Editing Techniques

  • Project-Based Assignments

  • Instructor Feedback and Individualized Critiques

  • Time-saving Tips and Shortcuts

  • Advanced Features and Workflows for Video & Audio Editing

  • The tools and confidence to create original and engaging social videos

“Very informative, easy to learn, great pace, relevant topics.”