Get to Know Marriott Bonvoy

Marriott Bonvoy came to us to create 27 unique 2D-Animated videos to educate new and existing Loyalty Program Members on the benefits available to them, all while showcasing the elegant designs of their international properties. This series won a 2024 Silver Telly Award in Travel & Tourism for Branded Content!

Illustration of a hand holding three credit cards near a payment terminal, with shopping bags in the background, depicting contactless payment.
Illustration of a hand holding a smartphone displaying a loyalty program app with a "Gold Elite" status, total points of 250,328, and promotion details. A bright, minimalist room with a vase on a windowsill is in the background.
Illustration of a family in a spacious hotel room with two beds and a view of the beach. Two adults and two children are present, with beach accessories and a suitcase in the room.

Project Overview

  • Purpose: This video series reimagined the world of Marriott Bonvoy in a 2D-animated space, to educate members about their program benefits

  • Deliverables: 27 Original & 4 Social Media Reformats

  • Duration: 30-70 seconds per video

  • Timeline: 16 Months 

  • Voiceover & Onscreen Text: 6 Languages

  • Subtitled Videos: 16 Languages

  • Total Videos Delivered: 175

  • Shown on: Youtube, Instagram, Paid Social Ads, Email Marketing, Marriott Bonvoy Hotel TVs, & The Bonvoy App

Production Phases

  • Scriptwriting & Storyboarding

  • Design & Illustration (environments and props inspired by actual Marriott properties)

  • Character Design & Costuming

  • 2D Rigged Character Animation

  • Sound Design, including Voiceover Casting & Directing, Music, & Mix

  • Localization for International Audiences

  • Social Media Reformats

Illustration of two scenarios: a person lounging by a pool with palm trees, using a phone, gaining 2,000 points; another person sitting indoors, also using a phone, gaining 2,000 points, depicted in a grayscale style.
Illustration of two scenes divided by a line, both showing people earning 2,000 points. On the left, a woman in a hat and light dress lounges by a poolside, with palm trees and a person on a sunbed in the background. On the right, a man sits on an orange sofa in a modern living room. Both have a "+2,000" label above them.
Stylized illustration of three diverse individuals, each uniquely dressed, with colored geometric overlay

Results

All of this work accumulated to over 175 videos for international Marriott Bonvoy members. These videos are currently being showcased on Marriott’s YouTube playlist, on their social media in paid social ads, across the Marriott Bonvoy App, and in Marriott hotel rooms worldwide.

We enjoyed working on this large international series with Marriott Bonvoy, and this project was one of our largest animation projects to date. It accelerated our company’s capabilities, and we look forward to doing more series work in the future.

Watch the full Get to Know Marriott Bonvoy playlist here.

Illustration of two people in a blue car driving past a large, two-story house with a red roof, set in a suburban neighborhood with trees and a sunrise or sunset in the background.
Illustration of three business people in an office setting with headsets, a computer, and a tablet, in a modern cityscape environment.
Illustrated graphic of three hotel buildings labeled with brands: "Marriott" by the beach, "Sheraton," and "W Hotel" near water, with points earned below each: 1,751, 3,000, and 7,132 respectively.