Get to Know Marriott Bonvoy

175 videos. 16 languages. One visual world.

Marriott Bonvoy came to us with a series in mind: animated videos to help loyalty members worldwide understand their benefits. The project consisted of 27 original videos, 6 voiceover languages and 16 subtitle languages, all deployed across YouTube, paid social, email, the Bonvoy app, and in-room hotel TVs.

Nearly every video had its own team of subject-matter experts, so we ran separate fact-finding calls for each one. From there we crafted scripts, visual concepts, storyboards, voiceover casting and recording, illustration, animation, sound design, localization and worldwide delivery.

Illustration of a hand holding three credit cards near a payment terminal, with shopping bags in the background, depicting contactless payment.
Illustration of a hand holding a smartphone displaying a loyalty program app with a "Gold Elite" status, total points of 250,328, and promotion details. A bright, minimalist room with a vase on a windowsill is in the background.
Illustration of a family in a spacious hotel room with two beds and a view of the beach. Two adults and two children are present, with beach accessories and a suitcase in the room.

Project Overview

  • Purpose: This video series reimagined the world of Marriott Bonvoy in a 2D-animated space, to educate members about their program benefits

  • Deliverables: 27 Original & 4 Social Media Reformats

  • Duration: 30-70 seconds per video

  • Timeline: 16 Months 

  • Voiceover & Onscreen Text: 6 Languages

  • Subtitled Videos: 16 Languages

  • Total Videos Delivered: 175

  • Shown on: Youtube, Instagram, Paid Social Ads, Email Marketing, Marriott Bonvoy Hotel TVs, & The Bonvoy App

Production Phases

  • Scriptwriting & Storyboarding

  • Design & Illustration (environments and props inspired by actual Marriott properties)

  • Character Design & Costuming

  • 2D Rigged Character Animation

  • Sound Design, including Voiceover Casting & Directing, Music, & Mix

  • Localization for International Audiences

  • Social Media Reformats

Illustration of two scenarios: a person lounging by a pool with palm trees, using a phone, gaining 2,000 points; another person sitting indoors, also using a phone, gaining 2,000 points, depicted in a grayscale style.
Illustration of two scenes divided by a line, both showing people earning 2,000 points. On the left, a woman in a hat and light dress lounges by a poolside, with palm trees and a person on a sunbed in the background. On the right, a man sits on an orange sofa in a modern living room. Both have a "+2,000" label above them.
Stylized illustration of three diverse individuals, each uniquely dressed, with colored geometric overlay

We built a visual world: bespoke environments, buildings, props, and food inspired by the actual properties – giving the series a sense of place that was uniquely Marriott. A cast of two families (grandmas included), plus Marriott staff and extras, moved through the series, with multiple costume changes. Every deliverable inherited the same visual logic, so all the videos read as one campaign.

Localization meant casting and directing VO sessions in 5 more languages, plus subtitles-only in 10 more – each with its own expert from Marriott International. This all happened in 16 months and with close collaboration alongside the Marriott Loyalty Brand team.

This series won a 2024 Silver Telly Award for Branded Content in Campaign Travel & Tourism. Years later it continues to run in hotel rooms, on social feeds, and in the Bonvoy mobile app.

Watch the full Get to Know Marriott Bonvoy playlist here.

Illustration of two people in a blue car driving past a large, two-story house with a red roof, set in a suburban neighborhood with trees and a sunrise or sunset in the background.
Illustration of three business people in an office setting with headsets, a computer, and a tablet, in a modern cityscape environment.
Illustrated graphic of three hotel buildings labeled with brands: "Marriott" by the beach, "Sheraton," and "W Hotel" near water, with points earned below each: 1,751, 3,000, and 7,132 respectively.